LinkedIn Video Specs & Best Practices (2026)
By the Maybe Lab teamFor LinkedIn, upload video as 1:1 (square) or 9:16 (vertical) to win feed space, keep it 30–90 seconds, add captions, and stay under 5 GB. Square and vertical outperform landscape because they take up more of the mobile feed. Here are the full specs and the practices that make B2B video land.
LinkedIn video specs
| Spec | Recommendation |
|---|---|
| Aspect ratio | 1:1 or 9:16 (feed); 16:9 also supported |
| Resolution | 1080×1080 (square) or 1080×1920 (vertical) |
| Length | 30–90 sec (feed sweet spot) |
| Max length | 10 minutes |
| Max file size | 5 GB |
| Format | MP4 |
| Captions | Required — most watch on mute |
What performs on LinkedIn
- Hook in the first 2 seconds — the feed scrolls fast, even on B2B.
- Captions always — autoplay is muted.
- Square or vertical to dominate the mobile feed.
- One idea, tightly told — save the depth for the comments or a link.
- Native upload beats a YouTube link — LinkedIn favors native video.
For the caption step, see how to add captions to a video; for the cross-platform sizing, the video aspect ratio guide.
Great fits for LinkedIn video
Product announcements, funding news, customer wins, and thought-leadership clips all perform. Turn a release into a native clip with release notes to motion, announce a raise with a funding announcement video, or post a testimonial as social proof.
LinkedIn video specs FAQ
What is the best aspect ratio for LinkedIn video?
1:1 (square) or 9:16 (vertical) for the feed — they take up more mobile screen space than 16:9 landscape, which lifts watch time.
How long should a LinkedIn video be?
30–90 seconds performs best in the feed, though LinkedIn allows up to 10 minutes. Shorter, tightly-told clips win attention.
Do LinkedIn videos need captions?
Yes — LinkedIn autoplays muted, so captions are essential for the message to land.
Should I upload video natively or link to YouTube?
Upload natively. LinkedIn's feed favors native video, and it autoplays in-feed where an external link does not.
B2B video doesn't need to be corporate — it needs to be clear, captioned, and sized for the feed. Describe yours to Maybe Lab and export a square or vertical, captioned cut ready to post.
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