How to Announce a Product (With a Video That Lands, 2026)
By the Maybe Lab teamA product announcement introduces something new — a product, feature, or major update — to the people who care. The words matter, but the video is what makes it spread: an announcement with motion gets watched, shared, and remembered where a text post gets scrolled past. Here's how to structure the announcement and pair it with a video that lands.
The anatomy of a strong announcement
- Lead with the change, not the backstory — say what's new in one line.
- Explain who it's for and the problem it solves.
- Show it, don't just describe it — this is where the video does the work.
- Give one clear next step: try it, upgrade, or read more.
Where to announce (and the format for each)
| Channel | Format | Video cut |
|---|---|---|
| Changelog / release notes | Text + embedded video | 16:9, 20–40 sec |
| Product-update email | Thumbnail linking to video | 16:9 |
| X / LinkedIn post | Native video | 1:1 or 9:16 |
| In-app 'What's new' | Short autoplay clip | 16:9 or square |
| Product Hunt (big launches) | Gallery video | 1270×760 |
For the changelog angle specifically, see turning release notes into motion and why every update deserves a video. For a funding milestone, see how to announce your funding round with a video.
Keep it to one message
The most common announcement mistake is bundling five updates into one post. Announce the headline change on its own so it gets the attention it deserves, and roll the smaller items into a list below. One message, one video, one CTA.
Make the announcement video in minutes
You don't need a production cycle for every announcement. Describe what shipped to a prompt-first generator, and it produces an on-brand announcement video you can drop into the email, the changelog, and social — then cut the platform variants from the same project.
Product announcement FAQ
What should a product announcement include?
The change stated in one line, who it's for and the problem it solves, a demonstration (ideally a video), and one clear call to action.
How long should a product announcement video be?
20–40 seconds for a feature or update; up to 60 for a major launch. Lead with the change in the first few seconds.
Where should I announce a new product or feature?
Your changelog, a product-update email, X and LinkedIn, an in-app 'What's new' panel, and — for major launches — Product Hunt.
Should every product update have a video?
Every meaningful, visual one. Video lifts engagement and adoption; keep pure bug fixes and API changes as text so developers can scan them.
An announcement is only as good as how many people notice it. Describe what you shipped, and Maybe Lab turns it into an announcement video ready for your email, changelog, and feed.
Make your next launch in motion
Maybe Lab turns prompts into product launch and update videos — story, assets, and final cut, start to end.
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